Advertising Recommended Academic Plan

Effective Summer 2010

This major is under an administrative enrollment control. Please review the Entrance-to-Major requirements found at http://dus.psu.edu/students/etm/requirements.html

Semester 1

Course DetailsCredits
COMM 160 Basic News Writing SkillsNotes for: COMM 160

COMM 160

Requirements for this course
  • * Course requires a grade of 'C' of better.*
1
ENGL 015 (GWS) Rhetoric and Composition Notes for: ENGL 015

ENGL 015

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
or ENGL 030 (GWS) Honors Freshman CompositionNotes for: ENGL 030

ENGL 030

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
3
PSYCH 100 (GS) Introduction to PsychologyNotes for: PSYCH 100

PSYCH 100

Requirements for this course
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
or ECON 102 (GS) Introductory Microeconomic Analysis and PolicyNotes for: ECON 102

ECON 102

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
3
Natural Sciences (GN)Notes for: Natural Sciences

Natural Sciences

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Foreign LanguageNotes for: Foreign Language

Foreign Language

Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
4
1
Total credits 15

Semester 2

Course DetailsCredits
Humanities (GH)Notes for: Humanities

Humanities

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Natural Sciences (GN)Notes for: Natural Sciences

Natural Sciences

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
PSYCH 100 (GS) Introduction to PsychologyNotes for: PSYCH 100

PSYCH 100

Requirements for this course
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
or ECON 102 (GS) Introductory Microeconomic Analysis and PolicyNotes for: ECON 102

ECON 102

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
3
CAS 100 (GWS) Effective SpeechNotes for: CAS 100

CAS 100

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Foreign LanguageNotes for: Foreign Language

Foreign Language

Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
4
Total credits 16

Semester 3

Course DetailsCredits
Natural Sciences (GN)Notes for: Natural Sciences

Natural Sciences

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Arts (GA)Notes for: Arts

Arts

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Quantification (GQ)Notes for: Quantification

Quantification

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
HumanitiesNotes for: Humanities

Humanities

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Foreign LanguageNotes for: Foreign Language

Foreign Language

Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
4
Total credits 16

Semester 4

Course DetailsCredits
COMM 320 Introduction to AdvertisingNotes for: COMM 320

COMM 320

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
B.A. Knowledge Domain (US)

B.A. Knowledge Domain

3
Other Cultures

Other Cultures

3
B.A. Knowledge Domain

B.A. Knowledge Domain

3
Non-Communications Elective

Non-Communications Elective

3
Total credits 15

Semester 5

Course DetailsCredits
STAT 200 (GQ) Elementary StatisticsNotes for: STAT 200

STAT 200

Requirements for this course
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
4
COMM 421W Advertising Creative StrategiesNotes for: COMM 421W

COMM 421W

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
Elective

Elective

3
Elective

Elective

3
B.A. Knowledge Domain (IL)

B.A. Knowledge Domain

3
Total credits 16

Semester 6

Course DetailsCredits
COMM 420 Research Methods in Advertising and Public RelationsNotes for: COMM 420

COMM 420

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
COMM 370 Public RelationsNotes for: COMM 370

COMM 370

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 373 Crisis Communications in Public RelationsNotes for: COMM 373

COMM 373

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 410 International Mass CommunicationsNotes for: COMM 410

COMM 410

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 411 Cultural Aspects of the Mass MediaNotes for: COMM 411

COMM 411

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 417 Ethics and Regulation in Advertising and Public RelationsNotes for: COMM 417

COMM 417

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 418 Media Effects: Theory and ResearchNotes for: COMM 418

COMM 418

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 425 Advanced Advertising CampaignsNotes for: COMM 425

COMM 425

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 426 International and Intercultural Strategic CommunicationNotes for: COMM 426

COMM 426

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 427 Client/Agency RelationsNotes for: COMM 427

COMM 427

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 468 Graphic Applications in Print CommunicationsNotes for: COMM 468

COMM 468

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 496 Independent StudiesNotes for: COMM 496

COMM 496

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 499 Foreign StudyNotes for: COMM 499

COMM 499

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
ENGL 202 (GWS) Effective WritingNotes for: ENGL 202

ENGL 202

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Arts (GA)Notes for: Arts

Arts

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
Elective

Elective

3
Total credits 15

Semester 7

Course DetailsCredits
COMM 422 Advertising Media PlanningNotes for: COMM 422

COMM 422

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
COMM 370 Public RelationsNotes for: COMM 370

COMM 370

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 373 Crisis Communications in Public RelationsNotes for: COMM 373

COMM 373

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 410 International Mass CommunicationsNotes for: COMM 410

COMM 410

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 411 Cultural Aspects of the Mass MediaNotes for: COMM 411

COMM 411

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 417 Ethics and Regulation in Advertising and Public RelationsNotes for: COMM 417

COMM 417

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 418 Media Effects: Theory and ResearchNotes for: COMM 418

COMM 418

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 425 Advanced Advertising CampaignsNotes for: COMM 425

COMM 425

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 426 International and Intercultural Strategic CommunicationNotes for: COMM 426

COMM 426

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 427 Client/Agency RelationsNotes for: COMM 427

COMM 427

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 468 Graphic Applications in Print CommunicationsNotes for: COMM 468

COMM 468

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 496 Independent StudyNotes for: COMM 496

COMM 496

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or COMM 499 Foreign studyNotes for: COMM 499

COMM 499

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
Elective

Elective

3
Elective

Elective

3
Health and Physical Activity (GHA)Notes for: Health and Physical Activity

Health and Physical Activity

Requirements for this course
  • † Course satisfies General Education and degree requirements.
1.5
Total credits 13.5

Semester 8

Course DetailsCredits
COMM 424 Advertising CampaignsNotes for: COMM 424

COMM 424

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
Any COMM (Except COMM 100)Notes for: Any COMM

Any COMM

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
Elective

Elective

3
Elective

Elective

3
Health and Physical Activity (GHA)Notes for: Health and Physical Activity (GHA)

Health and Physical Activity (GHA)

Requirements for this course
  • † Course satisfies General Education and degree requirements.
1.5
Total credits 13.5

Additional Notes

  • GWS, GQ, GA, GH, GS, GN and GHA are codes used to identify General Education requirements.
  • US, IL, and US;IL are codes used to designate courses that satisfy University United States/International Cultures requirements. All students are required to take one IL and one US course before graduation. A course designated as US;IL may be used as a US or an IL, not both.
  • W suffix signifies the course satisfies the University Writing Across the Curriculum requirement.

Program Notes

Advertising/Public Relations is a controlled major; acceptance based upon successful completion of the entrance to major requirements.

*Students studying at any of the commonwealth campuses that do not offer COMM 320 or COMM 160 will take those courses 5th semester upon arrival to University Park.  In place of COMM 320, students should take STAT 200 in their 4th semester.  COMM 421W will then be taken 6th semester and an additional COMM will be taken 5th semester.*

*Effective Fall 2012, all incoming Schreyer Honors College freshmen at University Park will take ENGL/CAS 137H in the fall semester and ENGL/CAS 138T in the spring semester.  These courses carry GWS designation and replace both ENGL 030 and CAS 100.*

Legend

# Course is an Entrance-to-Major requirement.
* Course requires a grade of 'C' or better.
† Course satisfies General Education and degree requirements.

Footnotes

Foreign Language
Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
Foreign Language
Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
Foreign Language
Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
Foreign Language
Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
Foreign Language
Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
Foreign Language
Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.
Foreign Language
Students must complete the 12th credit level of a foreign language. Credits will vary based on skill level.