BS in Marketing -- Recommended Academic Plan from World Campus

Effective Fall 2011 — 120 Credits (Penn State World Campus, offered by Penn State Harrisburg; Smeal College of Business; and Penn State Erie, the Behrend College)

Stage 1—Build Foundations

ENGL 015 (GWS)--Rhetoric and CompositionNotes for: ENGL 015

ENGL 015

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
3
MATH 110 (GQ)--Techniques of Calculus INotes for: MATH 110

MATH 110

Prerequisite: MATH 022 or satisfactory performance on the mathematics placement examination
Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
4
ECON 102 (GS)--Introductory Microeconomic Analysis and PolicyNotes for: ECON 102

ECON 102

This course will count for one of two general social sciences courses. This course is an entrance-to-major requirement. The department recommends students complete MATH 021 or higher before taking this course.
Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
3
Humanities (GH)Notes for: General Education Humanities

General Education Humanities

Select any Humanities course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
3
Natural Sciences (GN)Notes for: General Education Natural Sciences

General Education Natural Sciences

Select any Natural Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
3
Total credits 16

Stage 2—Build Foundations

CAS 100 (GWS)-Effective SpeechNotes for: CAS 100

CAS 100

Penn State World Campus offers CAS 100B and 100C.
3
STAT 200 (GQ)--Elementary StatisticsNotes for: STAT 200

STAT 200

Prerequisite: Placement into MATH 021 or higher
Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
4
MGMT 301--Basic Management ConceptsNotes for: MGMT 301

MGMT 301

Prerequisite: ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 021 or higher or satisfactory score on the mathematics placement examination
Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
3
Arts (GA)Notes for: General Education Arts

General Education Arts

Select any Arts course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
3
Health and Physical Activity (GHA)Notes for: General Education Health and Physical Activity

General Education Health and Physical Activity

Select any Health and Physical Activity course for this requirement.
3
Total credits 16

Stage 3--Formulate Understanding

ACCTG 211--Financial and Managerial Accounting for Decision MakingNotes for: ACCTG 211

ACCTG 211

Prerequisite: MATH 021 or 1.5 units of high school algebra
Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
4
MKTG 301W--Principles of MarketingNotes for: MKTG 301W

MKTG 301W

Prerequisite: ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 021 or higher, or satisfactory score on the mathematics placement examination. Can be used to fulfill the "Writing Across the Curriculum" requirement.
Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
3
Arts (GA)Notes for: General Education Arts

General Education Arts

Select any Arts course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
General Education (GH)Notes for: General Education Humanities

General Education Humanities

Select any Humanities course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
3
Social and Behavioral Sciences (GS)Notes for: General Education Social and Behavioral Sciences

General Education Social and Behavioral Sciences

Select any Social and Behavioral Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
3
Total credits 16

Stage 4--Formulate Understanding

ENGL 202D (GWS)--Effective Writing: Business WritingNotes for: ENGL 202D

ENGL 202D

Students in this major MUST take ENGL 202D. No other versions of ENGL 202 may substitute. Prerequisite: ENGL 015 or ENGL 030; fourth-semester standing
Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
FIN 301--Corporation FinanceNotes for: FIN 301

FIN 301

Prerequisite: ENGL 015 or ENGL 030; ACCTG 211; ECON 102 or ECON 104; SCM 200 or STAT 200
Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
3
3
Natural Sciences (GN)Notes for: General Education Natural Sciences

General Education Natural Sciences

Select any Natural Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
3
Non-Business ElectiveNotes for: Non-Business Elective

Non-Business Elective

Select a course outside of a business discipline (B A, FIN, MIS, MGMT, MKTG, SCM or ACCTG) for this requirement.
2
Total credits 14

Stage 5--Generate Expertise

MKTG 330--Consumer BehaviorNotes for: MKTG 330

MKTG 330

Prerequisite: B A 303 or MKTG 301
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
SCM 301--Business Logistics ManagementNotes for: SCM 301

SCM 301

Prerequisite: ACCTG 211, ECON 102, SCM 200 or STAT 200; limited to students in baccalaureate status
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
4
3
Natural Sciences (GN)Notes for: General Education Natural Sciences

General Education Natural Sciences

Select any Natural Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
3
Total credits 16

Stage 6--Generate Expertise

MKTG 342--Marketing ResearchNotes for: MKTG 342

MKTG 342

Prerequisite: B A 303 or MKTG 301; SCM 200 or STAT 200
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
3
Select 3 credits from:
or MKTG 302--Marketing Techniques for Electronic CommerceNotes for: MKTG 302

MKTG 302

Prerequisite: B A 303 or MKTG 301
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 327--RetailingNotes for: MKTG 327

MKTG 327

Prerequisite: B A 303 or MKTG 301
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 422--Advertising and Sales Promotion ManagementNotes for: MKTG 422

MKTG 422

Prerequisite: MKTG 330 or MKTG 342 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 445--Global MarketingNotes for: MKTG 445

MKTG 445

Prerequisite: B A 303 or MKTG 301. This course can fulfill the IL requirement. Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 476--Sales ManagementNotes for: MKTG 476

MKTG 476

Prerequisite: MKTG 301 and MGMT 301 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 478--Services Marketing ManagementNotes for: MKTG 478

MKTG 478

Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 485--Business-to-Business MarketingNotes for: MKTG 485

MKTG 485

Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
Non-Business ElectiveNotes for: Non-Business Elective

Non-Business Elective

Select a course outside of a business discipline (B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG) for this requirement.
3
Total credits 12

Stage 7--Achieve Your Goals

B A 364Y--International Business and Society (US; IL)Notes for: B A 364Y

B A 364Y

Prerequisite: ENGL 202D, MGMT 301 This course will fulfill either the US or International Cultures requirements. This course will also complete the "Writing Across the Curriculum" requirement.
3
Choose 6 credits from:
or MKTG 302--Marketing Techniques for Electronic CommerceNotes for: MKTG 302

MKTG 302

Prerequisite: B A 303 or MKTG 301
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 327--RetailingNotes for: MKTG 327

MKTG 327

Prerequisite: B A 303 or MKTG 301
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 422--Advertising and Sales Promotion ManagementNotes for: MKTG 422

MKTG 422

Prerequisite: MKTG 330 or MKTG 342 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 445--Global MarketingNotes for: MKTG 445

MKTG 445

Prerequisite: B A 303 or MKTG 301. This course can fulfill the IL requirement. Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 476--Sales ManagementNotes for: MKTG 476

MKTG 476

Prerequisite: MKTG 301 and MGMT 301 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 478--Services Marketing ManagementNotes for: MKTG 478

MKTG 478

Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 485--Business-to-Business MarketingNotes for: MKTG 485

MKTG 485

Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
6
Business Elective--Select 6 credits from 200-400 level Business Courses from: B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG in consultation with academic adviser and in support of the student's interests Notes for: 200-400 Level Business Elective

200-400 Level Business Elective

Select 3 credits from 200-400 level Business Courses from: B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG in consultation with academic adviser and in support of the student's interests. Students must be admitted into the Accounting degree to take 400-level courses.
6
Total credits 15

Stage 8--Achieve Your Goals

B A 462--Business StrategyNotes for: B A 462

B A 462

Prerequisite: FIN 301, MGMT 301, MKTG 301 Students must be admitted into the Accounting degree to take 400-level courses.
3
MKTG 450W--Marketing StrategyNotes for: MKTG 450W

MKTG 450W

Prerequisite: MKTG 330, MKTG 342 Students must be admitted into the Accounting degree to take 400-level courses. This course can fulfill the "Writing Across the Curriculum" requirement.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
Non-Business ElectiveNotes for: Non-Business Elective

Non-Business Elective

Select a course outside of a business discipline (B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG) for this requirement.
3
Business Elective--Select 6 credits from 200-400 level Business Courses from: B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG in consultation with academic adviser and in support of the student's interestsNotes for: 200-400 Level Business Elective

200-400 Level Business Elective

Select 3 credits from 200-400 level Business Courses from: B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG in consultation with academic adviser and in support of the student's interests. Students must be admitted into the Accounting degree to take 400-level courses.
6
Total credits 15

Additional Notes

 
Entrance-to-major Requirements:
  • 27.1 or more credits completed
  • C or higher in the following courses: MKTG 301/301W
  • Passing grade in the following courses: ACCTG 211, ECON 102, ENGL 015/030, FIN 301, MATH 110/140, MGMT 301/301W, SCM/STAT 200
  • 2.0 or higher GPA

NOTES

Advising Notes

  • GWS, GQ, GA, GH, GS, GN and GHA are codes used to identify General Education requirements.
  • US, IL, and US;IL are codes used to designate courses that satisfy University United States/International Cultures requirements. All students are required to take one IL and one US course before graduation. A course designated as US;IL may be used as a US or an IL, not both.
  • W suffix signifies the course satisfies the University Writing Across the Curriculum requirement.
  • Y is the code to designate Writing-intensive courses that are approved Intercultural and International Competence or United States and/or International Cultures.

Program Notes

  • Courses required for the major must generally be taken within 10 years of entrance to major.
  • Students must complete a 3-credit course in “United States Cultures (US)” and a 3-credit course in “International Cultures (IL).” B A 364Y - International Business and Society (US/IL) may be used to to meet either the IL or US requirement, but may be used to fulfill only 3 of the 6 credit requirement.

 

Legend

# Course is an Entrance-to-Major requirement.
* Course requires a grade of 'C' or better.
† Course satisfies General Education and degree requirements.

Footnotes

MATH 110
Prerequisite: MATH 022 or satisfactory performance on the mathematics placement examination
ECON 102
This course will count for one of two general social sciences courses. This course is an entrance-to-major requirement. The department recommends students complete MATH 021 or higher before taking this course.
General Education Humanities
Select any Humanities course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
General Education Natural Sciences
Select any Natural Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
CAS 100
Penn State World Campus offers CAS 100B and 100C.
STAT 200
Prerequisite: Placement into MATH 021 or higher
MGMT 301
Prerequisite: ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 021 or higher or satisfactory score on the mathematics placement examination
General Education Arts
Select any Arts course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
General Education Health and Physical Activity
Select any Health and Physical Activity course for this requirement.
ACCTG 211
Prerequisite: MATH 021 or 1.5 units of high school algebra
MKTG 301W
Prerequisite: ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 021 or higher, or satisfactory score on the mathematics placement examination. Can be used to fulfill the "Writing Across the Curriculum" requirement.
General Education Arts
Select any Arts course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
General Education Humanities
Select any Humanities course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
General Education Social and Behavioral Sciences
Select any Social and Behavioral Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
ENGL 202D
Students in this major MUST take ENGL 202D. No other versions of ENGL 202 may substitute. Prerequisite: ENGL 015 or ENGL 030; fourth-semester standing
FIN 301
Prerequisite: ENGL 015 or ENGL 030; ACCTG 211; ECON 102 or ECON 104; SCM 200 or STAT 200
General Education Natural Sciences
Select any Natural Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
Non-Business Elective
Select a course outside of a business discipline (B A, FIN, MIS, MGMT, MKTG, SCM or ACCTG) for this requirement.
MKTG 330
Prerequisite: B A 303 or MKTG 301
SCM 301
Prerequisite: ACCTG 211, ECON 102, SCM 200 or STAT 200; limited to students in baccalaureate status
General Education Natural Sciences
Select any Natural Sciences course for this requirement. This requirement can help fulfill the US and International Cultures Requirement.
MKTG 342
Prerequisite: B A 303 or MKTG 301; SCM 200 or STAT 200
MIS 390
Prerequisite: MIS 204
MKTG 302
Prerequisite: B A 303 or MKTG 301
MKTG 327
Prerequisite: B A 303 or MKTG 301
MKTG 422
Prerequisite: MKTG 330 or MKTG 342 Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 445
Prerequisite: B A 303 or MKTG 301. This course can fulfill the IL requirement. Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 476
Prerequisite: MKTG 301 and MGMT 301 Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 478
Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 485
Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
Non-Business Elective
Select a course outside of a business discipline (B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG) for this requirement.
B A 364Y
Prerequisite: ENGL 202D, MGMT 301 This course will fulfill either the US or International Cultures requirements. This course will also complete the "Writing Across the Curriculum" requirement.
MKTG 302
Prerequisite: B A 303 or MKTG 301
MKTG 327
Prerequisite: B A 303 or MKTG 301
MKTG 422
Prerequisite: MKTG 330 or MKTG 342 Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 445
Prerequisite: B A 303 or MKTG 301. This course can fulfill the IL requirement. Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 476
Prerequisite: MKTG 301 and MGMT 301 Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 478
Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
MKTG 485
Prerequisite: MKTG 301 Students must be admitted into the Marketing degree to take 400-level courses.
200-400 Level Business Elective
Select 3 credits from 200-400 level Business Courses from: B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG in consultation with academic adviser and in support of the student's interests. Students must be admitted into the Accounting degree to take 400-level courses.
B A 462
Prerequisite: FIN 301, MGMT 301, MKTG 301 Students must be admitted into the Accounting degree to take 400-level courses.
MKTG 450W
Prerequisite: MKTG 330, MKTG 342 Students must be admitted into the Accounting degree to take 400-level courses. This course can fulfill the "Writing Across the Curriculum" requirement.
Non-Business Elective
Select a course outside of a business discipline (B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG) for this requirement.
200-400 Level Business Elective
Select 3 credits from 200-400 level Business Courses from: B A, FIN, I B, MIS, MGMT, MKTG, SCM or ACCTG in consultation with academic adviser and in support of the student's interests. Students must be admitted into the Accounting degree to take 400-level courses.