Marketing (MRKT) - Recommended Academic Plan

Effective Date Fall 2011

Semester 1

Course DetailsCredits
ENGL 015 - Rhetoric and Composition (GWS)Notes for: ENGL 015 - Rhetoric and Composition (GWS)

ENGL 015 - Rhetoric and Composition (GWS)

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
or ENGL 030 - Honors Freshman Composition (GWS) Notes for: ENGL 030 - Honors Freshman Composition (GWS)

ENGL 030 - Honors Freshman Composition (GWS)

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
3.0
MATH 110 - Techniques of Calculus I (GQ)Notes for: MATH 110 - Techniques of Calculus I (GQ)

MATH 110 - Techniques of Calculus I (GQ)

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
or MATH 140 - Calculus With Analytic Geometry (GQ)Notes for: MATH 140 - Calculus With Analytic Geometry (GQ)

MATH 140 - Calculus With Analytic Geometry (GQ)

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
4.0
Humanities (GH)

Humanities (GH)

3.0
ECON 102 - Introductory Microeconomic Analysis and Policy (GS)Notes for: ECON 102 - Introductory Microeconomic Analysis and Policy (GS)

ECON 102 - Introductory Microeconomic Analysis and Policy (GS)

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
3.0
Health and Physical Activity (GHA)

Health and Physical Activity (GHA)

1.5
Total credits 14.5

Semester 2

Course DetailsCredits
CAS 100 - Effective Speech (GWS)

CAS 100 - Effective Speech (GWS)

3.0
STAT 200 - Elementary Statistics (GQ)Notes for: STAT 200 - Elementary Statistics (GQ)

STAT 200 - Elementary Statistics (GQ)

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
or SCM 200 - Introduction to Statistics for BusinessNotes for: SCM 200 - Introduction to Statistics for Business

SCM 200 - Introduction to Statistics for Business

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
4.0
MGMT 301 - Basic Management ConceptsNotes for: MGMT 301 - Basic Management Concepts

MGMT 301 - Basic Management Concepts

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
3.0
Arts (GA)

Arts (GA)

3.0
Natural Sciences (GN)

Natural Sciences (GN)

3.0
Total credits 16.0

Semester 3

Course DetailsCredits
ACCTG 211 - Financial and Managerial Accounting for Decision MakingNotes for: ACCTG 211 - Financial and Managerial Accounting for Decision Making

ACCTG 211 - Financial and Managerial Accounting for Decision Making

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
4.0
MKTG 301 - Principles of MarketingNotes for: MKTG 301 - Principles of Marketing

MKTG 301 - Principles of Marketing

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
3.0
Arts (GA)

Arts (GA)

3.0
Humanities (GH)

Humanities (GH)

3.0
Natural Sciences (GN)

Natural Sciences (GN)

3.0
Total credits 16.0

Semester 4

Course DetailsCredits
FIN 301 - Corporation FinanceNotes for: FIN 301 - Corporation Finance

FIN 301 - Corporation Finance

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
3.0
MIS 204 - Introduction to Business Information Systems

MIS 204 - Introduction to Business Information Systems

3.0
ENGL 202D - Business Writing (GWS)

ENGL 202D - Business Writing (GWS)

3.0
Social and Behavioral Science (GS)

Social and Behavioral Science (GS)

3.0
Natural Sciences (GN)

Natural Sciences (GN)

3.0
Total credits 15.0

Semester 5

Course DetailsCredits
B A 241 - Legal Environment of Business

B A 241 - Legal Environment of Business

2.0
B A 242 - Social and Ethical Environment of Business

B A 242 - Social and Ethical Environment of Business

2.0
ECON 104 - Introductory Macroeconomic Analysis and Policy (GS)

ECON 104 - Introductory Macroeconomic Analysis and Policy (GS)

3.0
SCM 301 - Business Logistics Management

SCM 301 - Business Logistics Management

3.0
MKTG 330 - Consumer BehaviorNotes for: MKTG 330 - Consumer Behavior

MKTG 330 - Consumer Behavior

Offered in both Fall and Spring semesters.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3.0
Health and Physical Activity (GHA)

Health and Physical Activity (GHA)

1.5
Total credits 14.5

Semester 6

Course DetailsCredits
MKTG 342 - Marketing ResearchNotes for: MKTG 342 - Marketing Research

MKTG 342 - Marketing Research

Offered in both Fall and Spring semesters.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3.0
MIS 390 - Information Systems Management and Applications

MIS 390 - Information Systems Management and Applications

3.0
Select 3 credits fromNotes for: Select 3 credits from

Select 3 credits from

MKTG 302 - Marketing Techniques for Electronic Commerce; MKTG 327 - Retailing; MKTG 422 - Advertising and Sales Promotion Management; MKTG 445 - Global Marketing (US); MKTG 476 - Sales Management; MKTG 478 - Services Marketing Management; MKTG 485 - Business-to-Business Marketing; ECON 342 - Industrial Organization
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3.0
Non-Business Elective

Non-Business Elective

3.0-4.0
Total credits 12.0-13.0

Semester 7

Course DetailsCredits
B A 364Y - International Business and Society (US; IL)

B A 364Y - International Business and Society (US; IL)

3.0
Select 6 credits fromNotes for: Select 6 credits from

Select 6 credits from

MKTG 302 - Marketing Techniques for Electronic Commerce; MKTG 327 - Retailing; MKTG 422 - Advertising and Sales Promotion Management; MKTG 445 - Global Marketing (US); MKTG 476 - Sales Management; MKTG 478 - Services Marketing Management; MKTG 485 - Business-to-Business Marketing; ECON 342 - Industrial Organization
Requirements for this course
  • * Course requires a grade of 'C' of better.*
6.0
Select 6 credits from 200-400 level Business courses from: B A, FIN, MIS, MGMT, MKTG, SCM or ACCTG in consultation with an academic adviser and in support of the student’s interests
6.0
Total credits 15.0

Semester 8

Course DetailsCredits
B A 462 - Business Strategy

B A 462 - Business Strategy

3.0
MKTG 450W - Marketing StrategyNotes for: MKTG 450W - Marketing Strategy

MKTG 450W - Marketing Strategy

Offered in both Fall and Spring semesters.
Requirements for this course
  • * Course requires a grade of 'C' of better.*
3.0
Non-Business Elective

Non-Business Elective

3.0
Select 6 credits from 200-400 level Business courses from: B A, FIN, MIS, MGMT, MKTG, SCM or ACCTG in consultation with an academic adviser and in support of the student’s interests
6.0
Total credits 15.0

Additional Notes

Advising Notes

  • GWS, GQ, GA, GH, GS, GN and GHA are codes used to identify General Education requirements.
  • US, IL, and US;IL are codes used to designate courses that satisfy University United States/International Cultures requirements. All students are required to take one IL and one US course before graduation. A course designated as US;IL may be used as a US or an IL, not both.
  • W suffix signifies the course satisfies the University Writing Across the Curriculum requirement.
  • Y is the code to designate Writing-intensive courses that are approved Intercultural and International
    Competence or United States and/or International Cultures

Program Notes

  • Courses required for the major must be generally taken within 10 years of entrance to major.
  • MKTG 495 - Internship satisfies a business support requirement. For more information, contact the Marketing Program Coordinator.
  • Students must complete a 3-credit course in “United States Cultures (US)” and a 3-credit course in “International Cultures (IL).” B A 364Y (US/IL) may be used to meet either the IL or US requirement, but may be used to fulfill only 3 of the 6 credit requirement.

Legend

# Course is an Entrance-to-Major requirement.
* Course requires a grade of 'C' or better.
† Course satisfies General Education and degree requirements.

Footnotes

MKTG 330 - Consumer Behavior
Offered in both Fall and Spring semesters.
MKTG 342 - Marketing Research
Offered in both Fall and Spring semesters.
Select 3 credits from
MKTG 302 - Marketing Techniques for Electronic Commerce; MKTG 327 - Retailing; MKTG 422 - Advertising and Sales Promotion Management; MKTG 445 - Global Marketing (US); MKTG 476 - Sales Management; MKTG 478 - Services Marketing Management; MKTG 485 - Business-to-Business Marketing; ECON 342 - Industrial Organization
Select 6 credits from
MKTG 302 - Marketing Techniques for Electronic Commerce; MKTG 327 - Retailing; MKTG 422 - Advertising and Sales Promotion Management; MKTG 445 - Global Marketing (US); MKTG 476 - Sales Management; MKTG 478 - Services Marketing Management; MKTG 485 - Business-to-Business Marketing; ECON 342 - Industrial Organization
MKTG 450W - Marketing Strategy
Offered in both Fall and Spring semesters.