Recommended Academic Plan for MKTG at University Park Program Year 2018

Effective Summer 2010

This major is under an administrative enrollment control. Please review the Entrance-to-Major requirements found at http://dus.psu.edu/students/etm/requirements.html

Semester 1

Course DetailsCredits
PSU 006 First Year Seminar

PSU 006 First Year Seminar

1
ENGL 015 Rhetoric and CompositionNotes for: ENGL 015

ENGL 015

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
or ENGL 030 Honors Freshman CompositionNotes for: ENGL 030

ENGL 030

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
3
MATH 110 Techniques of Calculus INotes for: MATH 110

MATH 110

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
or MATH 140 Calculus with Analytic GeometryNotes for: MATH 140

MATH 140

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
4
ECON 102 MicroeconomicsNotes for: ECON 102

ECON 102

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • † Course satisfies General Education and degree requirements.
3
Foreign Language 001Notes for: Foreign Language 001

Foreign Language 001

Students must complete 12th credit level in a foreign language. Credits vary based on skill level.
4
Total credits 15

Semester 2

Course DetailsCredits
MGMT 301 Basic Management ConceptsNotes for: MGMT 301

MGMT 301

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
3
SCM 200 Introduction to Statistics for BusinessNotes for: SCM 200

SCM 200

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
or STAT 200 Elementary StatisticsNotes for: STAT 200

STAT 200

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
  • † Course satisfies General Education and degree requirements.
4
Foreign Language 002Notes for: Foreign LAnguage 002

Foreign LAnguage 002

Students must complete 12th credit level in a foreign language. Credits vary based on skill level.
4
General Education Natural Science (GN)

GN

3
Total credits 14

Semester 3

Course DetailsCredits
MKTG 301 Principles of MarketingNotes for: MKTG 301

MKTG 301

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
3
ACCTG 211 Financial and Managerial AccountingNotes for: ACCTG 211

ACCTG 211

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
4
Foreign Language 003Notes for: Foreign Language 003

Foreign Language 003

Students must complete 12th credit level in a foreign language. Credits vary based on skill level.
4
ECON 104 Macroeconomics

ECON 104

or General Education (GH/GS/GA)

(GH/GS/GA)

3
General Education (GH/GS/GA)

(GH/GS/GA)

3
Total credits 17

Semester 4

Course DetailsCredits
FIN 301 Corporation FinanceNotes for: FIN 301

FIN 301

Requirements for this course
  • # Course is an Entrance-to-Major requirement.#
  • * Course requires a grade of 'C' of better.*
3
SCM 301 Supply Chain Management

SCM 301

or ENGL 202D Business WritingNotes for: ENGL 202D

ENGL 202D

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
3
3
General Education Natural Science (GN)

GN

3
Total credits 15

Semester 5

Course DetailsCredits
MKTG 330 Consumer BehaviorNotes for: MKTG 330

MKTG 330

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 342 - Marketing Research Notes for: MKTG 342

MKTG 342

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
MKTG 4xxNotes for: MKTG 4xx

MKTG 4xx

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
3
ENGL 202D Business Writing Notes for: ENGL 202D

ENGL 202D

Requirements for this course
  • † Course satisfies General Education and degree requirements.
3
General Education Natural Science (GN)

GN

3
Total credits 15

Semester 6

Course DetailsCredits
MKTG 342 – Marketing Research Notes for: MKTG 342

MKTG 342

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 330 - Consumer BehaviorNotes for: MKTG 330

MKTG 330

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
MKTG 4xxNotes for: MKTG 4xx

MKTG 4xx

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
3
General Education (GH/GS/GA)

(GH/GS/GA)

3
General Education (GH/GS/GA)

(GH/GS/GA)

3
Total credits 15

Semester 7

Course DetailsCredits
MKTG 450W Marketing Strategy Notes for: MKTG 450W

MKTG 450W

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 4xx Additional MarketingNotes for: MKTG 4xx

MKTG 4xx

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
3
Two-Piece Sequence

Two-Piece

3
General Education (GH/GS/GA)

(GH/GS/GA)

3
Health Science (GHA)

GHA

1.5
Elective

Elective

2
Total credits 15.5

Semester 8

Course DetailsCredits
MKTG 4xx Additional MarketingNotes for: MKTG 4xx

MKTG 4xx

Requirements for this course
  • * Course requires a grade of 'C' of better.*
or MKTG 450W Marketing Strategy Notes for: MKTG 450W

MKTG 450W

Requirements for this course
  • * Course requires a grade of 'C' of better.*
3
Two-Piece SequenceNotes for: Two-Piece

Two-Piece

See list below
3
General Education (GH/GS/GA)

(GH/GS/GA)

3
Elective

Elective

3
Health Science/KINES (GHA)

GHA

1.5
Total credits 13.5

Additional Notes

Please note that pursuant to AACSB accreditation standards, the Smeal College requires that all upper division courses within the departments sponsoring the major be completed in residence at University Park under the instruction of Smeal College faculty.

For example, students in the Marketing major must complete in residence with Smeal College faculty all 300 level and above Marketing  courses. 

Petitions for hardship exceptions from this policy may be made to the Smeal College of Business Associate Dean for Undergraduate Education. 

Advising Notes:

  • It is highly recommended that students at University Park take SCM 301 in their 4th semester.
  • It is highly recommended that students at campuses that do not offer SCM 301 take ENGL 202D in their 4th semester.
  • GWS, GQ, GA, GH, GS, GN and GHA are codes used to identify General Education requirements.
  • US, IL, and US;IL are codes used to designate courses that satisfy University United States/International Cultures requirements.  All students are required to take one IL and one US course before graduation.  A course designated as US;IL may be used as a US OR an IL, not both.
  • W suffix signifies the course satisfies the University Writing Across the Curriculum requirement.

 

 

Marketing (MKTG) – Effective Fall 2013

Requirements for Program Year 2018

Course Descriptions

 

  1. PRESCRIBED COURSES: Marketing Take all of the following prescribed courses (9 credits) 

A grade of “C” or higher is required in all courses.

MKTG 330 – Consumer Behavior (3) [Prerequisite: MKTG 301]

MKTG 342 – Marketing Research (3) [Prerequisite: MKTG 301; SCM 200 or STAT 200]

MKTG 450W – Marketing Strategy (3) [Prerequisite: MKTG 330; MKTG 342]

 

  1. ADDITIONAL COURSES: Marketing Select three courses from the following (9 credits) 

A grade of “C” or higher is required in all courses.

MKTG 327 – Retailing (3) [Prerequisite: MKTG 301]

MKTG 410 – Personal Selling (3) [Prerequisite: MKTG 301]

MKTG 422 – Advertising and Sales Promotion Management (3) [Prerequisite: MKTG 330 or MKTG 342]

MKTG 426 – Business Marketing (3) [Prerequisite: MKTG 330; MKTG 342] (FA only)

MKTG 428 – Advanced Sales Management (3) [Prerequisite: MKTG 330; MKTG 342]  (SP only)

MKTG 437 – Advanced Retailing and Merchandise Management (3) [Prerequisite: MKTG 330; MKTG 342]

MKTG 440 – Services Marketing (3) [Prerequisite: MKTG 330; MKTG 342]

MKTG 443 – Sports Marketing (3) [Prerequisite: MKTG 301] (SP only)

MKTG 445 – Global Marketing (IL) (3) [Prerequisite: MKTG 301]

MKTG 497 – Sports Business Marketing Strategy (3) [Prerequisite: MKTG 301]  (FA only)

MKTG 497- Marketing Analytics (3)  [Prerequisite: MKTG 330; MKTG 342] (SP only)

MKTG 497- Digital Marketing  (3) [Prerequisite: MKTG 330; MKTG 342]

           MKTG 497- Strategic Brand Management  (3) [Prerequisite: MKTG 330; MKTG 342]  (FA only)

 

MARKETING  SPECIALIZATION  COURSE  SEQUENCES

Brand Management (Select 3) - MKTG 497 Strategic Brand Management, MKTG 327 Retailing, MKTG 422 Advertising and Sales Promotion Management,
MKTG 437 Advanced Retailing and Merchandise Management, MKTG 445 Global Marketing, MKTG 497- Digital Marketing

Consultative Selling (Select 3) MKTG 426 – Business Marketing, MKTG 410 – Personal Selling, MKTG 428 Advanced Sales Management, MKTG 440 Services Marketing, MKTG 497-Marketing Analytics

Digital Marketing (Select 3)  MKTG 497-Digital Marketing, MKTG 327 Retailing, MKTG 422 Advertising and Sales Promotion Management, MKTG 437 Advanced Retailing and Merchandise Management, MKTG 445 Global Marketing, MKTG 497-Strategic Brand Management

Marketing Analytics (Select 3) MKTG 497- Marketing Analytics, MKTG 426 – Business Marketing, MKTG 497-Sports Business Market Strategy, 
MKTG 497-Digital Marketing

Retail and Merchandise Marketing (Select 3) – MKTG 327 - Retailing, MKTG 422 – Advertising and Sales Promotion Management, MKTG 437 – Advanced Retailing and Merchandise Management, and MKTG 440 – Services Marketing

Sports Marketing (Select 3)  MKTG 428 – Advanced Sales Management, MKTG 443 Sports Marketing, MKTG 410 – Personal Selling,  MKTG 497-Sports Business Marketing Strategy.

General Marketing – Students interested in a career in Marketing with broad opportunities upon graduation should select courses in the Additional Marketing area based on interest and future career plans.

 

  1. SUPPORTING COURSES: Smeal Two-Piece SequenceSelect six credits from one set of discipline courses below (6 credits)

Accounting Select two courses from the following

ACCTG 404 – Managerial Accounting: Economic Perspective (3)

ACCTG 471 – Intermediate Financial Accounting I (3)

ACCTG 472 – Intermediate Financial Accounting II (3)

Business Sustainability Take the following two courses

B A 441 – Strategies for Enterprise Sustainability (3) [B A 497A – Fall 2013]

B A 442 – Sustainable Behavior of Consumers, Firms and Societies (3) [B A 497B – Spring 2014]

Economics Select two courses from the following

Select 3 credits of 300/400 level Economics

Select 3 credits of 400 level Economics

Entrepreneurship Select courses based on the following

a. Take the following course

MGMT 425 – New Venture Creation (3)

b. Select one of the following courses

MGMT 426 – Invention Commercialization (3)

MGMT 427 – Managing an Entrepreneurial Start-Up Company (3)

Finance Select two courses from the following

FIN 305 – Financial Management of the Business Enterprise (3)

FIN 406 – Security Analysis and Portfolio Management (3)

FIN 408 – Financial Markets and Institutions (3)

Information Systems Management Take the following two courses

MIS 301 –  Business Analytics (3)

MIS 446 – Information Technology and Business Strategy (3)

International Business – Select two courses from the following

I B 303 – International Business Operations (IL) (3)

I B 403 – International Business and National Policies (3)

I B 404 – Contemporary Issues in International Business (3)

I B 450 – Business Environment of Europe (3)

I B 460 – International Business in Emerging Nations (3)

I B/R M 480 – International Real Estate Markets (3)

Management Select courses based on the following

a. Take the following course

MGMT 326 – Organizational Behavior and Design (3)

b. Select one of the following courses

MGMT 461 – International Management (3)

MGMT 471 – Strategic Management (3)

Real Estate Take the following two courses

R M 303 – Real Estate Fundamentals (3)

R M 450 – Contemporary Issues in Real Estate Markets (3)

Risk Management – Take the following two courses

R M 302 – Risk and Insurance (3)

R M 440 – Risk, Strategy, and Decision Making (3) Beginning Fall 2016

Supply Chain and Information Systems Select two courses from the following

SCM 404 – Demand Fulfillment (3)

SCM 405 – Manufacturing and Services Strategies (3)

SCM 406 – Strategic Procurement (3)

 

Marketing Majors Please Note:

 

In lieu of completing a two-piece sequence, Marketing majors may complete one of the minors listed below provided the minor has a minimum of six credits of upper-level coursework completed at University Park that can be used in the two-piece category according to the course layout in the degree audit system.

        

       Smeal College Minors

Information Systems Management - ISM

International Business - I B

Legal Environment of Business - LEBUS

Supply Chain and Information Sciences & Technology - SCIST

College of IST Minor or Concurrent Major

       Information Sciences and Technology  (IST)

Liberal Arts Minor or Concurrent Major

     Economics (ECON)

Eberly College of Science Monor or Concurrent Major

     Mathematics (MATH)

      Statistics (STAT)

World Language Minors or Concurrent Majors

Arabic Language - ARAB

Chinese Language - CHNS

French and Francophone Studies - FR

German - GER

Greek - GREEK

Hebrew - HEBR

Italian - IT

Japanese Language - JAPNS

Korean Language- KORLG

Latin- LATIN  

Russian - RUS

Spanish - SPAN

Additional University approved minors for Marketing

     Digital Media Trends and Analytics (DMTA)

     Media Studies (MEDIA)

      Psychology  (PSY)

      Sociology  (SOC)

 

The University may make changes in policies, procedures, educational offerings, and requirements at any time.  Please consult a Penn State Academic Advisor for more detailed information.

Legend

# Course is an Entrance-to-Major requirement.
* Course requires a grade of 'C' or better.
† Course satisfies General Education and degree requirements.

Footnotes

Foreign Language 001
Students must complete 12th credit level in a foreign language. Credits vary based on skill level.
Foreign LAnguage 002
Students must complete 12th credit level in a foreign language. Credits vary based on skill level.
Foreign Language 003
Students must complete 12th credit level in a foreign language. Credits vary based on skill level.
Two-Piece
See list below